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Oz-IA program announced

01-Sep-09

OzIA conference 2-3 October 2009 - click for detailsFeeling a bit Cinderella-ish today, because my ’short session’ proposal for the OzIA 2009 conference has been accepted and I’m off to Sydney in early October.

Yippee!

The 30-minute session is called “Look what they’ve done to my song, Ma” and it’s about the different perspectives of project and operational teams.

Here’s the pitch:

It was a good project, well planned and managed, and you did your best to idiot-proof the redeveloped site and the technology that supports it. The wrap party was a blast and the project team has split up, moved on.

A year later you visit the redeveloped web site – only to find that the CMS rollout has stalled and your elegant IA and sleek interface design are being whittled away by dozens of tiny, clunky changes made by the client’s permanent staff.

Would the client be willing to engage you again, to set the staff back on the path of Usability Gorgeousness™? After all, you can’t be blamed for what went wrong after the last project – or can you?

Part confessional, part observational, this session looks at web redevelopment projects from both sides: the independent consultant brought in to “just fix it, OK?” and the in-house wage-slave who seems to want nothing to change, ever, at all. Is it possible for them to move from “loathe at first sight” to “happily ever after”?

And the take-aways (that is, what you can expect to learn from the session):

  • Improved understanding of how organisational politics can affect a project’s outcomes (and possibly your reputation), no matter how well you plan ahead
  • Tips for bridging the cultural divide between the project team and the company staff responsible for day-to-day web site management

I’m not saying I know everything about this topic, but I’ve worked on both sides of the project/operational divide — so you can at least expect to hear an anecdote or two that you’ll identify with.

Tags: organisational politics, project management, mentoring, #ozia09, conference, oz-ia

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Oz-IA - call for participation

10-Aug-09

The Oz-IA conference has become an annual must-do weekend. Lots of interesting people to meet, lessons to learn, coffee to drink.

The 2009 call for participation went out this week.

I gave a short presentation last year, and thoroughly enjoyed the experience. Highly recommended, even if it’s your first time as a presenter — the Oz-IA crowd is friendly, supportive and interested in just about anything you have to say.

Tags: oz-ia, conference, ia

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Writing tip - concise headlines are better

03-Apr-09

Just as we use the ‘inverted pyramid’ model to organise information on a web page or in a news article, the same top-heavy principle applies to writing headlines for web content.

The second headline reads: Brown moves ahead with plans for slavery. Easily misunderstood!

The second headline reads: Brown moves ahead with plans for slavery. Easily misunderstood!

This image (right) is a snippet from my RSS feedreader. It shows three headlines from the Boston Globe’s education section. Because the feedreader appears in a small ‘portlet’ within my web browser, space for headlines is limited — anything more than 45 characters gets automatically truncated.

Thus the second headline in the image reads:

“Brown moves ahead with plans for slavery”

Hmm. Probably not quite the image Brown University wants to convey about itself. In fact, it’s better known as a leader in liberal arts and humanities education.

It’s ony when you click the headline and read the entire article that things become clear — Brown University is building a museum to collect and exhibit items relating to the history of slavery. So the headline in my feedreader should have said:

“Brown U plans slavery museum”

This version of the headline clarifies that “Brown” is the university, not some random person named Brown, and conveys the idea that the museum about slavery does not yet exist, but that the university is actively working to create it.

The phrase “moves ahead with” is the culprit here. It’s an example of sloppy writing, adding nothing substantial to the meaning of the headline. Worse, it takes up unnecessary space and prevents the important, meaningful word “museum” from appearing in the feedreader display. A similar effect would occur in search results for this article, or if I were reading the Boston Globe online via my mobile phone or PDA.

Online communication uses lots of microcontent, small chunks of information that can be automatically identified and re-used by multiple applications.

Common examples of microcontent:

Headlines, captions on images, subheadings, link text, the text in a web page’s <title> tag, and an email subject line

To write great headlines, you need to master three things:

  1. an understanding of the rules of grammar
  2. a grasp of how web applications use microcontent (I’d suggest starting with content management systems, blog publishing software, search engines and RSS feedreaders)
  3. regular practice and feedback

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References

William Strunk Jr (1918): The Elements of Style. See especially the section titled “Omit needless words

Jakob Nielsen: Write for reuse (article 2 March 2009), Microcontent: headlines, page titles, and subject lines (article 6 September 1998) and list of articles about writing for the web

Wikipedia articles about microcontent and the related concept of microformats

Tags: microcontent, editing, headlines, journalism, microformat, inverted pyramid

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Florence Violet McKenzie, electrical engineer and teacher

24-Mar-09

During ABC Radio National’s summer season, I chanced to hear a Hindsight documentary that I’d somehow missed when it was first broadcast in 2008. What a marvellous find it turned out to be!

Portrait of Violet McKenzie in military uniform (Australian War Memorial, collection record PO1262.001)

Portrait of Violet McKenzie in military uniform (Australian War Memorial, collection record PO1262.001)

The program is about Florence Violet McKenzie (nee Wallace), Australia’s first female electrical engineer and a driving force in establishing the Women’s Royal Australian Navy Service (WRANS).

Violet had a particular interest in signalling, and in the 1930s and during World War II her training school taught thousands of women — and Australian and US servicemen — how to use Morse code for emergency and routine communications. In the radio program, a couple of her former students recall Violet’s teaching method: the students learned by rhythmically chanting the da-da-dits of Morse code. Almost a modern version of Gregorian chant!

The radio program’s synopsis says:

“Florence Violet McKenzie was born in the years which gave rise to the first wave of feminism, apt timing for a woman who, during her long life, distinguished herself in technical fields and opened doors for countless other women to join her.

“But Florence Violet McKenzie’s quiet and independent manner has meant that her remarkable story has slipped through the cracks of history. Apart from a couple of brief biographical references, the name Florence Violet McKenzie is hardly familiar in Australia. This program pays some overdue historical attention to a pioneer in technical education for women.

“Florence Violet McKenzie OBE (nee Wallace), aka ‘Mrs Mac’ (1890-1982) was Australia’s first female electrical engineer, first female amateur radio operator, and founder of the Electrical Association for Women. She is best known for her work during the Second World War. Having founded the Women’s Emergency Signalling Corps in 1939, she campaigned successfully to have some of her female trainees accepted into the Royal Australian Navy, thereby originating the Women’s Royal Australian Naval Service.

“During the war some 12,000 servicemen passed through her Morse code training school, and after the war her school was a major civilian airline and nautical signal instructional centre. The armed forces and civilian airlines relied on her services right up to the mid-50s. Apart from her successful electrical contracting and wireless supplies business between 1918 and 1934, all her work was voluntary.”

Not mentioned in the synopsis:

  • she corresponded with Albert Einstein
  • her free school trained more than 10,000 military personnel and civilians
  • to become eligible to study electrical engineering, she needed to have a job in a relevant industry — so she set up her own business and got a contract to rewire an acquaintance’s house

My mother’s family probably owes an indirect debt of gratitude to Violet. My aunt Shirley served as a signaller in the Royal Australian Navy during the 1950s, and her brother Keith is a Colonel Commandant in the Australian Army’s Signals Corps.

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References

“Signals, Currents and Wires: the untold story of Florence Violet McKenzie”. This program in the Hindsight series was researched, produced and presented by Catherine Freyne. First broadcast by ABC Radio National on 16 March 2008. When I drafted this post in late January 2009, the program’s web page had a downloadable MP3 audio file. It also provides three photos and a short list of reference books about the WRANS, women and technology.

Florence Violet McKenzie OBE (1892-1982): biography in the Australian Women’s Register, with links and bibliography.

Peter Dunn (2006): Women’s Emergency Signalling Corps in Australia During WWII. Article on Oz At War web site, describing Mrs McKenzie’s involvement in the WESC and the WRANS.

The Australian War Memorial has two photographs:

Violet is mentioned in the Australian Dictionary of Biography, in an entry about Frances Betty Provan, the first enlisted member of the Women’s Royal Australian Naval Service. However, there is no ADB entry for Violet McKenzie herself.

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[This post is written especially for Ada Lovelace Day, a PledgeBank initiative by Suw Charman-Anderson. Tip o' the hat to David Weinberger for mentioning the pledge in his JOHO blog.]

Tags: women, WRANS, Florence Violet McKenzie, Royal Australian Navy, World War II, AdaLovelaceDay09

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Academic research ethics

19-Feb-09

The Pentagon has announced the latest round of grants in its Minerva program, which funds social research in areas of ’strategic importance’.

Tags: ethics, research

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