Skip to content

Even for an established brand, mobile success builds slowly

As self-publishing became easier on the web, and browsers got better at displaying images, writers and artists started creating web-native comic strips.

Because of their inherent structure — small panels of art presented sequentially to tell a story — comics are a natural fit for new technologies like phones and iPads.

Creators and publishers are already finding ways to provide an enriched reading experience through these devices. What hasn’t yet emerged is a business model that will pay for the sustained development and production effort — unlike a novel, a strip comic never reaches “The End”.

This unusually candid blog post describes the process and the financial returns of expanding one of the web’s most popular strips into new mobile apps.

Categories: communication, design, strategy, writing.

Tags: , , , , ,

Comment Feed

No Responses (yet)



Some HTML is OK

or, reply to this post via trackback.