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Naming and framing

20-Feb-10

The Onion reports on a forgotten Assyrian god revived to name a sports drink. Go Nisroch!
Perhaps the Nisroch article caught my eye because I work at an organisation whose:

corporate logo features Nike, the Greek goddess of victory (and was created long before the sports-shoe company)
HR/finance enterprise system is called Themis, after the Greek goddess associated [...]